BGE Myshörna at World of Coffee

In about a week's time, coffee professionals and baristas from across Europe (and beyond) are travelling to Göteborg, Sweden for SCAE's annual World of Coffee. Beside an exciting array of exhibitors, the show also hosts tons of cupping sessions with independent roasters and green bean importers at the Village, workshops and educational talks at the Information Exchange and Seminar Room, inspiring and thought-provoking discussion at Re:Co Symposium, a gathering of farmers from around the world in the Origins Hub, the New Product of the Show Awards, and no less than 5 World Championships... 

Umpf - that's a lot! We realise how fun and inspiring, yet also emotionally and physically tiring these shows can be. You’re constantly on your feet, putting yourself ‘out there’, searching for the perfect coffees or tools for your cafe, cheering on your fellow baristas, or maybe even competing yourself. Wouldn’t you just want a space to relax, enjoy a cup of coffee or glass of water, meet your BGE working group, and connect with likeminded baristas? Look no further, and join us at the BGE Myshörna. You won't have to leave the show for a perfect place to get away from the buzz, hang out with the cool kids, and recharge your batteries.

Myshörna is the Swedish word for 'cosy corner' and our space at WOC will be exactly that: a place where you can mysa:

"The idea of mysa-ing encompasses relaxation, hanging out, being comfortable, having a good time, being content, enjoying the moment, and recharging."

Kate Reuterswärd on

Here's some of the things you can expect at the BGE Myshörna: 

  • tons of space with comfy chairs to relax in

  • filter coffee to brew and enjoy: we'll bring a variety of brewing equipment and coffee, but feel free to come share some of your own favourite coffee

  • a coffee exchange: you bring a bag to our table, you take a bag from our table! simple. awesome.

  • your BGE working group members to answer any BGE questions you may have

  • the launch of Barista Camp tickets

  • our ping pong table - a BGE staple at events at a perfect quick headspace creator

  • recharging points for your laptops, phones and tablets

  • free wifi, for all your connectivity needs

You can find us at hall D, right behind the World Cuptaster's Championship Stage, and across from the cafe! We're looking forward to seeing you all soon!

A massive thank you to our partners, helping to make BGE Myshörna awesome: